CMS Marketplace state · 72 counties
Wisconsin ACA marketplace premiums
Statewide aggregates from CMS Public Use Files. Listed rates are age-27 premiums unless a row notes another age band.
Data updated 2026-08-30
- $551
- Avg premium (age 27)
- 72
- Counties
- 12
- Issuers
- #18 of 30
- Premium rank (30 states)
Below median
Wisconsin lists 311 ACA marketplace plans across 72 counties from 12 issuers. Average age-27 premium is $551/mo (age 40: $672/mo; age 60: $1,426/mo), ranging $289 to $961/mo. Source: CMS Marketplace Public Use Files.
- State premium corpus place #18 of 30 (highest = #1)
- Costliest county Silver: Pepin at $730/mo
- Cheapest county Silver: Calumet at $456/mo
Premium rank is not plan-count rank
According to CMS Marketplace Public Use Files, Wisconsin ranks #18 of 30 federal-marketplace states by average age-27 premium ($551/mo) and #3 of 30 by plan count (311 plans).
- #18 of 30
- Age-27 premium among 30 states
- $551
- Average listed premium /mo (age 27)
- #3 of 30
- Plan count among 30 states
- 311
- Listed ACA plans in this state
Highest listed average premium = #1. Most listed plans = #1. Federal-marketplace states only; state-based exchanges are outside this corpus.
Network inventory · plans
How 311 listed Wisconsin plans split by CMS network type
Exclusive HMO / EPO / PPO / POS counts by distinct CMS plan_id for this state (same basis as the statewide plan total) - orthogonal to the average-premium and plan-count ranks above.
Crowded issuer book
Wisconsin marketplace standing
12 issuers put Wisconsin in the densest third of state issuer books. Corpus place #18 of 30 (highest premium = #1).
Mid-pack age-27 avg $551/mo with 311 plans and a crowded 12-issuer book. YoY average shift: +18.4%.
Source: CMS Marketplace Public Use Files. Informational only; confirm options at HealthCare.gov. How we place states.
Where Wisconsin sits by plan inventory
Wisconsin lists 311 ACA marketplace plans among 30 federal-marketplace states (inventory signal, not a quality ranking).
Wisconsin vs all states by ACA plan count
Where this state's disclosed CMS Marketplace plan inventory sits among every tracked federal-marketplace state
311 3rd of 30 higher than 27 of 30 states
States, banded by ACA marketplace plan count
Each bar is a band; taller bars hold more states. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source CMS Marketplace Public Use Files · 2026-08-30
Nationwide similar states
Similar average premium
Similar issuer count
Source: CMS Health Insurance Marketplace Public Use Files (Plan Year 2026) Wisconsin ACA marketplace premiums by county and metal tier (Plan Year 2026) · 2026 CMS publishes the Marketplace Public Use Files annually, covering the federal exchange and participating state-based exchanges. Premiums shown are pre-subsidy and reflect age-27 Silver averages.
Most Expensive Counties
| # | County | Silver Avg | Plans | Issuers |
|---|---|---|---|---|
| 1 | Pepin | $730/mo | 53 | 4 |
| 2 | Ashland | $730/mo | 34 | 3 |
| 3 | Sawyer | $730/mo | 34 | 3 |
| 4 | Chippewa | $724/mo | 34 | 3 |
| 5 | Eau Claire | $724/mo | 34 | 3 |
Most Affordable Counties
| # | County | Silver Avg | Plans | Issuers |
|---|---|---|---|---|
| 1 | Calumet | $456/mo | 22 | 2 |
| 2 | Outagamie | $463/mo | 30 | 3 |
| 3 | Winnebago | $463/mo | 30 | 3 |
| 4 | Rock | $479/mo | 24 | 2 |
| 5 | Oconto | $488/mo | 44 | 4 |
Next: choosing a metal level or estimating subsidies.
All Counties in Wisconsin
| County | Silver Avg | Bronze Avg | Gold Avg | Plans | Issuers | YoY |
|---|---|---|---|---|---|---|
| Adams | $579 | $437 | $621 | 37 | 4 | +16.9% |
| Ashland | $730 | $571 | $782 | 34 | 3 | +22.8% |
| Barron | $719 | $564 | $769 | 37 | 3 | +18.8% |
| Bayfield | $700 | $548 | $739 | 37 | 3 | +22.5% |
| Brown | $501 | $389 | $564 | 57 | 5 | +10.9% |
| Buffalo | $674 | $524 | $705 | 53 | 4 | +17.0% |
| Burnett | $698 | $543 | $751 | 42 | 4 | +22.0% |
| Calumet | $456 | $348 | $485 | 22 | 2 | -3.1% |
| Chippewa | $724 | $572 | $779 | 34 | 3 | +20.8% |
| Clark | $687 | $543 | $743 | 46 | 4 | +17.9% |
| Columbia | $537 | $408 | $555 | 49 | 4 | +12.2% |
| Crawford | $620 | $465 | $646 | 46 | 4 | +15.7% |
| Dane | $493 | $363 | $503 | 49 | 3 | +18.2% |
| Dodge | $595 | $453 | $635 | 46 | 4 | +22.6% |
| Door | $523 | $412 | $575 | 49 | 4 | +17.9% |
| Douglas | $676 | $526 | $718 | 45 | 4 | +21.7% |
| Dunn | $690 | $544 | $730 | 25 | 2 | +23.3% |
| Eau Claire | $724 | $572 | $779 | 34 | 3 | +20.8% |
| Florence | $591 | $471 | $658 | 36 | 3 | +18.7% |
| Fond du Lac | $531 | $357 | $540 | 9 | 1 | +13.9% |
| Forest | $639 | $509 | $706 | 37 | 3 | +22.5% |
| Grant | $602 | $444 | $635 | 18 | 2 | +19.0% |
| Green | $535 | $390 | $547 | 46 | 3 | +13.1% |
| Green Lake | $568 | $443 | $639 | 36 | 3 | +15.3% |
| Iowa | $602 | $444 | $635 | 18 | 2 | +19.0% |
| Iron | $640 | $516 | $697 | 28 | 2 | +20.8% |
| Jackson | $674 | $524 | $705 | 53 | 4 | +22.2% |
| Jefferson | $552 | $433 | $621 | 27 | 2 | +18.6% |
| Juneau | $572 | $428 | $601 | 28 | 3 | +14.8% |
| Kenosha | $550 | $432 | $609 | 35 | 3 | +15.8% |
| Kewaunee | $501 | $389 | $564 | 57 | 5 | +10.9% |
| La Crosse | $611 | $475 | $629 | 37 | 3 | +12.9% |
| Lafayette | $602 | $444 | $635 | 18 | 2 | +19.0% |
| Langlade | $626 | $505 | $680 | 28 | 2 | +15.5% |
| Lincoln | $613 | $483 | $682 | 37 | 3 | +17.6% |
| Manitowoc | $494 | $395 | $558 | 40 | 3 | +9.7% |
| Marathon | $642 | $500 | $706 | 46 | 4 | +16.7% |
| Marinette | $490 | $398 | $553 | 31 | 2 | +9.5% |
| Marquette | $531 | $407 | $565 | 30 | 3 | +9.9% |
| Menominee | $591 | $458 | $677 | 33 | 3 | +25.2% |
| Milwaukee | $548 | $425 | $592 | 35 | 3 | +15.3% |
| Monroe | $639 | $495 | $661 | 37 | 3 | +10.9% |
| Oconto | $488 | $377 | $555 | 44 | 4 | +6.7% |
| Oneida | $626 | $505 | $680 | 28 | 2 | +16.4% |
| Outagamie | $463 | $351 | $509 | 30 | 3 | +0.2% |
| Ozaukee | $511 | $407 | $572 | 53 | 4 | +9.6% |
| Pepin | $730 | $570 | $778 | 53 | 4 | +18.4% |
| Pierce | $566 | $438 | $594 | 29 | 3 | +13.8% |
| Polk | $572 | $443 | $605 | 26 | 3 | +14.2% |
| Portage | $601 | $478 | $660 | 28 | 2 | +14.2% |
| Price | $654 | $525 | $714 | 28 | 2 | +13.9% |
| Racine | $550 | $432 | $609 | 35 | 3 | +15.8% |
| Richland | $554 | $407 | $586 | 18 | 2 | +11.7% |
| Rock | $479 | $332 | $496 | 24 | 2 | +4.8% |
| Rusk | $722 | $568 | $779 | 34 | 3 | +19.6% |
| Saint Croix | $566 | $438 | $594 | 29 | 3 | +13.8% |
| Sauk | $520 | $392 | $533 | 48 | 4 | +10.1% |
| Sawyer | $730 | $571 | $782 | 34 | 3 | +22.8% |
| Shawano | $529 | $417 | $591 | 54 | 5 | +10.8% |
| Sheboygan | $526 | $394 | $572 | 31 | 3 | +9.7% |
| Taylor | $654 | $525 | $714 | 28 | 2 | +13.9% |
| Trempealeau | $626 | $482 | $645 | 44 | 3 | +19.6% |
| Vernon | $620 | $465 | $646 | 46 | 4 | +15.7% |
| Vilas | $626 | $505 | $680 | 28 | 2 | +19.7% |
| Walworth | $528 | $418 | $599 | 46 | 4 | +20.4% |
| Washburn | $700 | $548 | $739 | 37 | 3 | +22.5% |
| Washington | $511 | $407 | $572 | 53 | 4 | +9.6% |
| Waukesha | $519 | $403 | $572 | 62 | 5 | +10.8% |
| Waupaca | $524 | $397 | $556 | 30 | 3 | +10.8% |
| Waushara | $516 | $400 | $548 | 42 | 4 | +5.3% |
| Winnebago | $463 | $351 | $509 | 30 | 3 | +0.2% |
| Wood | $613 | $483 | $682 | 37 | 3 | +25.6% |
Frequently Asked Questions
Where does Wisconsin sit on ACA premiums vs other states? ▼
How wide is the county Silver gap inside Wisconsin? ▼
How crowded is the Wisconsin issuer book? ▼
Disclaimer: This page is for informational purposes only and does not constitute insurance or financial advice. Premiums shown are base rates for a 27-year-old non-tobacco user unless otherwise noted. Actual premiums vary by age, location, tobacco use, and subsidy eligibility. Source: CMS Marketplace PUF.
Read our methodology - how this data is sourced, computed, and verified.
PlainHealthPlan is rendered directly from CMS Health Insurance Marketplace Public Use Files, no number is typed in by an editor. County premiums and issuer counts are aggregated live from the CMS PUF records for each marketplace year. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of August 2026.